PATTERN Beauty has made its debut at Macy’s and it is the brand’s first-ever department store partner, with an assortment of products for curly and tight-textured hair.
As the company’s first-ever department store partner, PATTERN expands Macy’s portfolio of haircare products, specifically in the curl category. PATTERN Beauty’s haircare products and tools with prices ranging from $9 to $25, including the Detangling Nectar, Curl Mousse, Edge Tool and more are available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.
“We are thrilled to begin our relationship with PATTERN Beauty and honoured to be their first department store partner. Tracee Ellis Ross and her brand empower everyone to celebrate their individuality, centred around the celebration of Black beauty and textured hair,” said Nicolette Bosco, VP of Beauty at Macy’s. “Through our social purpose platform, Mission Every One, we are committed to amplifying diverse brands to create more choices for our customers. We are eager to expand our offerings in the curl category and continue our haircare evolution with PATTERN’s range of products.”
