Madison Avenue Business Improvement District is set to launch its Exclusive ‘Only On Madison’ customer loyalty programme in May 2021.
Coniq’s real-time customer engagement solution, IQ Connect will provide the new loyalty-driven shopping experience. It programme is designed to increase store visits, reward transactions, boost sales and entice thousands of visitors to New York’s premier destination for luxury retail, Madison Avenue on the Upper East Side.
Since its debut in November 2020, IQ Connect has quickly become one of the most popular smart loyalty apps developed to give retail destinations the ability to communicate with clients more directly, and thus drastically improve and increase customer engagement and spend in stores.
Coniq will provide Madison Avenue BID with a single digital platform to create, manage and track the performance of its multichannel customer engagement and loyalty program. Clients joining the program will receive personalized communications to encourage them to visit and spend in local stores, restaurants and attractions. When they buy, customers will be rewarded. They will also continue to receive highly relevant communications and offers – all the while earning currency for future rewards such as invitations to special VIP events.
