The company is set to relocate its flagship store from Omotesando to Aoyama and open an expanded store, with the opening date set as 7 February.
The store is located along Route 413, where the Comme des Garcons Aoyama store and Prada Aoyama store are located. It has two floors, with a combined sales floor area of approximately 267sq m on the first and second floors.
The interior design was directed by set designer and artist Enzo. Designer Mariko Nakayama was inspired by the emotions she felt when traveling around the world. Additionally, FPM’s Tomoyuki Tanaka was in charge of sound production and “plugin +” representative Natane Takeda was in charge of art direction. The store was designed with the hope that customers would not only enjoy shopping, but also music and art.
In store, customers will be given a large-sized key chain set with the brand logo and the message “HELLO” and a PC case will be provided to customers who spend more than 100,000 yen.
