In partnership with its exclusive distributor, Aura Prestige, the French luxury fashion house, Maison Margiela, has opened its very first fragrance flagship store in Singapore.
Located within the Takashimaya Mall, the new store offers the signature Replica fragrance collection line of 15 perfume and seven candles by Maison Margiela. The 700sq ft store is set in an all-white location and features a modern front that highlights a life-sized bottle of the brand’s hero-scent, Lazy Sunday Morning.
In terms of décor, a colourful canopy has been employed, which doubles as a visual guide that leads customers towards the Olfactive Discovery Zone, powered by a physical perfume display and a projector screen installation.
Further zones within the store including the Novelty Highlight Zone, which is dedicated to Maison Margiela’s best-selling smells and the brand’s new launches. The Home Scenting Zone meanwhile, which is furnished with curtains and a customised cosy sofa, is home to Replica’s product line of candles.
The store also offers a signature personalisation service, which allows customers to add detailed elements to the brand’s signature cotton bottle label on their fragrance products.
