This collaboration marks Majid Al Futtaim Lifestyle’s first foray into distribution and is set to expand the Alessi brand in the Middle East region.
Under this exclusive partnership, Majid Al Futtaim Lifestyle will have the rights to distribute the full range of Alessi products for wholesale, retail, online, HORECA and B2B projects across the GCC. This partnership signifies the expansion of Alessi’s regional presence and a commitment to offering customers a unique range of design tableware, kitchenware, cooking utensils, small domestic appliances, home accessories, lighting and lifestyle products.
Commenting on the partnership, Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle said, “The partnership with Alessi marks a significant milestone for Majid Al Futtaim Lifestyle as we venture into brand distribution for the first time. Renowned for its legacy of artistic design and functionality, Alessi perfectly complements the discerning preferences of our customers. Our collaboration symbolises the beginning of a transformative journey dedicated to elevating the brand’s position in the region and ensuring it reaches the right hands of our valued customers.”
“This distribution deal opens the door to a new era of growth and diversification for Majid Al Futtaim Lifestyle, providing another avenue to harness our Group’s robust ecosystem and deep market understanding to nurture and grow global brands in the region. This milestone marks the first of many, as we continue to broaden our offering, support the expansion of brands like Alessi, and ultimately redefine the luxury and lifestyle landscape across the GCC.”
