The redeployment sees more than one thousand leisure, entertainment and cinema employees being reskilled to join the company’s Carrefour business on a temporary basis to assist with online order fulfilment, food packing, stock replenishment and more.

The redeployment programme is designed to provide employees with an opportunity to retrain within the Majid Al Futtaim ecosystem. So far, 1,015 employees from VOX Cinemas, Magic Planet, Little Explorers and Ski Dubai in the UAE, Saudi Arabia, Egypt, Oman and Lebanon have been assigned to their new roles. The positions created will help Carrefour to cater to the increased demand at both its physical and online stores.

In the first three weeks of March, Carrefour has seen an increase in customer demand across the region with daily online sales increasing by 50% compared to the same period in February.