Sun & Sand Sports (SSS), which operates under global well-being company GMG, announced Monday its plans to open 11 stores under the flagship brand across the Southeast Asian market.
The stores will run operations over the course of the next 36 months, the company said in an emailed statement.
“Over the years, Asia has become the world’s consumption growth engine. At GMG, we saw an opportunity to leverage our retail expertise from the moment we entered the SEA market. Through brands such as Sun & Sand Sports, we have constantly challenged ourselves to look at innovative ways to bring added value and best-in-class shopping experiences to our customers. The brand’s resounding success in the Middle East has been inspiring and we are thrilled to extend the SSS experience to Asian customers now,” GMG Deputy Chairman and Chief Executive Officer Mohammad A. Baker said.
SSS, which is known for its portfolio of global sports, fitness and lifestyle brands, is targeting an expansion in Southeast Asia, especially as it is “currently witnessing a retail boom,” the statement said.
Its growth is driven and sustained by young demographics, increasing spending power and digitally savvy consumer, the company statement read. Moreover, in terms of Sports and Outdoor, the segment is projected to reach $38.75 billion in 2023, according to data by Statista.
