The French cosmetics brand, owned by LVMH has launched their flagship store on the platform, featuring their 2021 limited makeup editions.
Make Up For Ever, founded in 1984, is a brand made up of makeup artists co-creating high-performance products and services. The brand is distributed in over 60 countries and in more than 2200 points of sale around the world. Their collaboration with JD.com will see them reach over 441 million consumers that shop on the platform.
“The collaboration with Make Up For Ever aims to convey global beauty trends to Chinese consumers while continuing to bring a wide range of high-quality beauty and skincare products to our consumers,” commented Terry Wang, General Manager of JD Beauty.
While, Vincent Fu, General Manager of Make Up For Ever China, added: “We hope that through the cooperation with JD, we can make more Chinese consumers understand and love Make Up For Ever’s products, and open a brand new chapter of comprehensive development through the online market.”
