Espoir, a makeup brand from Amorepacific has gone into Japanese offline retail channels following an online launch back in April.
The brand from South Korea has moved into major mainstream multi-brand shops in Japan including @Cosme, Loft and Tokyu Hands. Pro Tailor Be Glow Cushion, Water Splash Suncream or Real Eye Palette, some of the company’s top-selling products are now on sale at the stores.
“We plan to broaden our product range in response to the demand of local customers,” said Jieun Lee, Brand Communication Manager at Espoir. “Starting with the Japanese multi-brand shop channel, we will expand the global retail network further.”
Originally the brand launched through online channels in the country including Qoo10, Rakuten, Yahoo Japan and Amazon Japan and has attracted many local customers who have quickly become fans of the South Korean brand.
