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With the brand’s popularity trending before the release of the highly-anticipated “Barbie” movie this summer, Malibu Barbie Café has opened its doors in the Seaport district of New York City.
The immersive, pink-hued 120-seat pop-up restaurant is a partnership between toy giant Mattel and travel planning and event platform Bucket List. It will be open until 15 September.
Packed with photo opportunities, the two-storey space is designed to transport visitors to 1970s Malibu California, with a sea of Barbie colours, laid-back beachy motifs, iconic pop tunes and retro glam. Customers can rest their feet in the sand, take photos inside a life-sized Barbie doll box and grab a surfboard. They can also shop exclusive Barbie merchandise.
The menu, created by Master Chef finalist Becky Brown, was created with all tastes and preferences in mind, and features an array of classis with a unique Barbie twist, according to Bucket List. It includes such items as strawberry, dreamsicle and cream soda floats that are served in a Barbie convertible.
“We are delighted to open The Malibu Barbie Café, a truly unique dining experience that celebrates Barbie and all the brand represents,” Julie Freeland, Senior Director of Location-Based Entertainment, Mattel, said in a press release. “At Mattel, we are always looking for exciting, new ways to bring the Barbie experience to life. From the beach-loving décor to the menu, every detail has been thoughtfully designed to celebrate the iconic Barbie style, with nostalgic details fans will love.”
