Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched an all-new Digital Concierge service as part of the mall’s vision to design an omni-channel experience.
The new service will enable consumers to shop over 350 international and home-grown brands and luxury designers, entirely via WhatsApp – in the comfort of their homes.
From enjoying a convenient and easy retail shopping experience, visitors can also use the Digital Concierge service to get the perfect gift for loved ones. What’s more, through a simple one-to-one WhatsApp conversation. Shoppers can receive free delivery right at their doorstep within a matter of a few hours.
Mall of the Emirates’ Digital Concierge is just one of many digital retail experiences curated for shoppers, along with their traditional shopping experiences. The mall is leading the way in omni-channel, offering experiences accessible in-store, at home, or on a mobile device. Its hybrid model including conversational commerce is bridging the gap between physical stores and digital platforms for a simplified shopping journey, providing shoppers across the UAE with access to hundreds of brands.
Fuad Sharaf at Majid Al Futtaim Properties – Managing Director, UAE Shopping Malls said: “At Majid Al Futtaim, we recognise that our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands. While we’ve always prioritised an omni-channel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes. Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates. Our pride as a leader in offering innovative omni-channel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are.”
