The global proptech company has signed a pan-European partnership with ECE Marketplaces to deliver a bespoke digital tenant-engagement platform at more than 100 shopping centres.
Initially, the partnership will encompass 107 assets including shopping centres in retail destinations such as Adigeo, Verona; Galeria Krakowska, Krakow; Arkad, Budapest; Olympia-Einkaufszentrum, Munich and Alstertral-Einkaufsentrum, Hamburg. In total, these assets cover more than 3.5 million square metres of retail and leisure space.
Mallcomm’s proprietary technology will be utilised to deliver a bespoke technology platform, allowing day-to-day operations to be digitally managed whilst also providing real-time data insights and the capability to track footfall, sales and energy performance. Furthermore, the platform will allow 24/7 communication between centre management teams and retailers, giving management teams the opportunity to gain a deeper understanding of what if driving store conversion, in turn allowing them to deliver targets services and placemaking initiatives.
David Fuller-Watts, Managing Director, Mallcomm, commented: “This is the largest partnership we have ever signed in Europe and we are delighted to be selected by ECE Marketplaces to support the next phase of evolution at more than a hundred leading retail destinations. We look forward to working with ECE Marketplaces, and more than 12,000 retail tenants, to create truly connected communities at these assets.”
