The news comes following strong footfall and sales since non-essential retail reopened four weeks ago in the UK.
The nursery brand has today opened a 2,000sq ft dedicated space in a Next store at Brent Cross Shopping Park. A similar sized location is set to open in a Next store at Keynes Central Retail Park on July 30.
Alongside its supply of prams and pushchairs, the new concessions will feature nursery furniture and children’s clothing. A number of in-store experiences including personal shopping appointments, car seat consultations and fittings as well as click-and-collect will also be available for customers.
Mamas & Papas Chief Operating Officer Nathan Williams, commented: “Our partnership with Next has performed exceptionally well for both parties, giving customers even more reasons to shop at Next whilst bringing our brand and award-winning ranges to more new and expectant parents. We’re excited to be expanding our partnership and plans to develop the relationship further over the coming year.”
