Manchester Arndale Welcomes UK Launch of Revolutionary Entertianment Venue

Opening 10 Febraury 2022, Ubran Playground will add a new dimension to the retail experience by taking a lease on two previously owned by Arcadia Group units, totally amost 20,000sq ft across two floors.

Urban Playground, in partnership with Objective Media Group is launching THE CUBE LIVE at Manchester Arndale, the world’s first retail format of the highly successful ITV entertainment show, ‘THE CUBE’. Designed by renowned international architects Baranowitz + Kronenberg (B+K), the studio has applied their aptitude in spatial design and human experience, to create a world of exploration that sparks play and social interaction. 

The entertainment venue will offer fans of the award-winning TV show, where contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box, the opportunity to experience THE CUBE in person for the first time. THE CUBE LIVE chooses seven iconic games that feature on the original TV series.

Accompanying THE CUBE LIVE – across two-storeys of the centre – is Putters; a state-of-the-art Tech-Infused crazy golf extravaganza with unique technology delivering the best three themed nine-hole challenge putting experience in the world.

Urban Playground will also be home to the first UK outlet of award-winning food franchise, THE BUTCHER. Created by Yossi Eliyahoo of THE ENTOURAGE GROUP, the burger bar concept is already found in several international locations including Amsterdam, Berlin and Ibiza.

Colin Flinn, spokesperson for Manchester Arndale, said: “It is great news that Urban Playground – which includes THE CUBE LIVE – has chosen Manchester Arndale as itsfirst location in the UK. Urban Playground is a truly exciting, high-profile use with a unique experiential offer and a key addition to the centre’s leisure provision.”

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