The opening event, which took place at the Serpentine North Gallery, displayed the brand’s forthcoming collections.
The new Oxford Street store has a selling space of 1,400sq m and stocks the Woman, Man and Kids lines. The new Mediterranean store concept, implemented in the brand’s other international flagship stores, aims to inspire customers through elements with a Mediterranean character, such as warmth and naturalness.
As well as improving the distribution of the collections and the store layout, the aim of the store is not only to display the brand’s latest collections, but also become a centre that brings the Mediterranean experience and culture closer to its customers, allowing them to participate in the way of life that characterises Mango, by inviting them to enjoy and be a part of it.
Key items among the women’s garments include shiny dresses, fur-effect coats, the use of sequins and fringes, and accents in different shades of green. In addition to more festive garments, more urban 70s-inspired proposals were presented with a colour palette ranging from green to pink, red and brown with a denim base. As for accessories, boots, ankle boots, square-toes and sandals take centre stage to accompany every silhouette. In the men’s line, both party and casual collections were presented, thus representing all types of requirements. Leather details feature in trousers and overshirts as well as warmer garments, such as knitwear or shearling-effect jackets, for more versatile garments.
