The retail giant which is making a comeback in recent times is launching its first denim collection “designed with circularity criteria to promote a second life for garments”.
It takes it further on its sustainability
journey as it works to make its garments “easier to use and recycle after their
The new pieces in the denim collection have been designed with a single fibre (they’re all 100 per cent cotton, at least 20 per cent of which is recycled) and accessories such as rivets and jacron labels have been eliminated.
The company also minimised waste during
product development with the pieces designed using 3D digital design and
technology, which kept sample numbers to a minimum.
It’s an important collection for the retailer, as it’s the first capsule launched as part of its new sustainability strategy. This aims to incorporate circular design criteria “so that by 2030 such criteria will predominate in the design of its products and 100 per cent of fibres will be of sustainable origin or recycled”.
Product-wise the capsule includes various Mango Woman garments in denim, some with dirty washes, such as trousers, skirts, jumpsuits, gilets and cropped jackets, in indigo and black.