Mango, one of Europe’s leading fashion brands, is strengthening its presence in the United States with its arrival in the state of Texas. The company is moving forward with its expansion plan in the country by launching its first store in Texas, located at the Memorial City Mall, considered a city-within-a-city in West Houston.
The new store has a selling space of over 350 m2 and will exclusively stock its woman line. It also features the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms with a predominance of warm tones and neutral colours, combined with traditional, artisanal, sustainable, and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“After the excellent reception of Mango in New York and Miami, we are very excited to bring the brand experience physically for the first time in Texas, where we have an ambitious development plan for the coming months in Houston, Dallas, San Antonio and McAllen,” said Mango’s director of expansion and franchises, Daniel López.
The new store is part of Mango’s expansion plan in the United States, one of the company’s key markets in the coming years. The company plans to open around 15 new stores in 2023, particularly in the American west and south. In the coming months, it will continue to increase its presence in Texas by opening six additional stores in shopping malls such as The Shops at La Cantera (San Antonio), North Star Mall (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Stonebriar Centre (Frisco) and Baybrook Mall (Houston).
The group will also arrive during August in Georgia for the first time, with a store in the state’s second largest shopping centre, the Perimeter Mall in Atlanta.
Mango’s arrival in the state of California is also significant, where the group plans to open new stores in the Glendale Galleria (Glendale) and Fashion Valley (San Diego) shopping malls, in addition to four stores in the city of Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos and Beverly Centre, located in Beverly Hills, the exclusive neighbourhood of Hollywood stars.
Mango began its expansion plan in the United States last year with the aim of opening approximately 30 new stores in three years to reach a total of 40 stores by 2024, combining its presence in major shopping malls with standalone stores.
