The renewed store image falls in line with the company’s ambitious plans to update its store network, which will see an investment of €10M across its top stores in Europe.
The newly reopened Barcelona store will be the first in Spain to feature the new store concept the firm launched in Düsseldorf in March, strongly influenced by Mediterranean culture and style. With 1,500sq m distributed over two floors; the store stocks the women’s and men’s lines.
This reopening of the Paseo de Gracia store is the start of an ambitious plan to transform much of the stores network Mango operates in more than 110 countries .In 2021, Mango will update 42 retail outlets located in key European cities, which will entail a total investment of 10 million euros. Spain will be the country where the greatest number of stores will be updated, specifically 18, with an investment of five of the 10 million euro total. This plan will continue in the coming years and will affect much of its total stores network.
Toni Ruiz, Mango CEO, comments: “The role of the store is evolving and we believe that there will be stores with plenty of footfall, like the ones we have in Paseo de Gracia, that will play a role that focuses more on inspiration and experience. All our stores will remain essential for expressing the DNA of our brand, and presenting our commercial offer in an optimal way, as well as maintaining and promoting contact with the millions of customers who visit our stores every year.”
