The Mango Group has announced it will be launching a new sustainable brand Alter Made, set to release online in select European countries as an independent addition to the group.
The Alter Made concept centres around conscious consumption and well-being, with a number of sustainable and ethical initiatives that further the label and group’s commitment to the eco-side of the industry.
Mango said its development was triggered by consumer demand for responsible consumption.
Items to be in the collections are described as “durable, timeless, high-quality pieces with sustainable characteristics”, as suggested in the release. The retailer plans to use a short-run production strategy as a way to minimise surplus, as part of the collection properties.
Local production will also be one of the main attributes of the collection, with garments to be produced in Europe and Turkey, and suppliers selected according to expertise and traceability control. Fabrics and raw materials will also be examined according to certifications for both sustainability and quality.
Mango Chief Executive Toni Ruiz said: “Alter Made is a different value bet of the Mango Group that is aimed at a specific audience that seeks to consume responsibly. Our goal is to accompany this trend while learning and testing new ways of working which will allow us to advance in our global sustainability strategy.”
