The Spanish fashion label has announced that it will scale down its physical expansion plan, instead focusing on e-commerce channels.
In 2019, Mango announced plans to expand its presence in China with 16 new brick-and-mortar store locations. However, the onset of the Coronavirus pandemic saw the brand forced to close their store locations at the end of January 2020 and put a halt to these expansion plans.
As many physical retail locations were forced to close, the e-commerce and online retail sector has seen a rapid growth. Despite Mango now not concentrating on expanding physical store locations, the brand will still be available to purchase via its online store, and on Alibaba’s e-commerce site, Tmall.
The announcement of this halt in their expansion strategy also led to the departure of David Sancho, former CEO of China, who was responsible for the store network.