Hines has secured Manière De Voir at its flagship mixed-use development above Bond Street station in London, marking the online fashion retailer’s first physical store globally.
Manière De Voir has signed a 10-year lease for the entire 5,189sq ft of best-in-class retail space at 354 Oxford Street, named Oxbourne House, which Hines has redeveloped following its acquisition of the building from Transport for London (TfL), in 2018, on behalf of its Hines European Value Fund (HEVF 1). The detached building includes a striking 25 metre double height frontage, with a bespoke fit-out that reflects Manière De Voir’s mantra of ‘Buy Once, Wear Forever’.
Manière De Voir was founded by Reece Wabara in 2013, who, until then, was best known for being a professional footballer, having played for England’s under-20 team, Manchester City, and Bolton Wanderers. With an eye for detail and a passion for fashion following his football career, Reece led the company in turning over £1M in its first year. Manière De Voir now generates revenue in excess of £30M a year.
Emme Batten, Director – Asset Management at Hines UK commented: “Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area. This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores. Manière De Voir’s decision to call Oxbourne House home is testament to the Capital’s strength as a retail destination.”
