After 18-months unlike anything that has ever been seen before, people are now venturing back outdoors and attempting to return to a ‘normal’. Ahead of LeisurUp by MAPIC, RLI spends the next few pages looking at some of the most unique attraction-based entertainment experiences on offer across the world.
LeisurUp is the new leisure event dedicated to accelerating location-based attractions in lifestyle destinations including retail sites, urban areas, transport hubs and travel destinations. This year LeisurUp will be hosted by MAPIC in Cannes from 30 November until 2 December.
The event has been created by MAPIC in order to provide their clients with the right platform to turn traditional sites in modern lifestyle destinations by building vibrant location-based entertainment experiences. Attendees to LeisurUp will be able to identify their next business partner, find new business models and create unique leisure experiences during MAPIC in Cannes.
As Covid-19 rules around the world gradually ease, a raft of new entertainment offerings are emerging and operators are constantly innovating and trying to find the perfect blend for that new, out-of-this-world offer.
A leading creator of themed environments, KCC Entertainment Design launched last year the world’s biggest The Smurfs Indoor Theme Park near Shanghai, China. The 8,000sq m park is part of a mixed-use development, alongside the Wonderland Intercontinental Hotel, residential properties and retail offerings. Inside, guests enter through a maze where they discover the secret world of the much-loved blue characters. The three themed zones are scaled to make visitors feel smurf-sized and to immerse them in the land of the Smurfs. The first of these three zones is the 2,500sq m fantasy forest which offers several fun attractions and is the gateway to two other zones: first the 3,000sq m wonderful Smurfs village home and the other is the 2,500sq m Gargamel’s house.
BoldMove’s mission is to ‘Create Happier Worlds’ that are infused with media attractions designed using proven technologies and compelling storytelling that deliver immersive and exhilarating experiences for visitors. Over the past two decades, BoldMove’s CEO and Captain of Creative Minds Benoit Cornet has been a pioneer in the entertainment industry, innovating concepts through his company and building numerous multi-award winning media-based rides. The idea behind BoldMove is to unite the best industry expertise and merge advanced technologies with design and storytelling and combine it all into exhilarating experiences such as Houba City and Houba World.
For more than 15 years, Rainer and Susi Klimaschewski have specialised in the development and construction of standing wave systems. Through innovative design and the patent awarded deep-water technology citywave offers perfect wave conditions and the most authentic surf experiences. citywave surf attractions provides a value offering that connects the spirit of surf with urban vibes and the idea behind citwave is that it is real surfing, with real surfboards, and that even an absolute beginner, no matter what age they are, can learn to wide a wave within a few hours at their 13 locations across Europe and the US.
Based in Weert in the Netherlands, Dutch Wheels are a global leader in stand-alone giant wheels. Their giant wheels are operational in well-known locations in the Americas, Europe, Africa, Middle East and Asia Pacific. Their history with giant wheels goes back to the early sixties. Dutch Wheels was established in 2008 as a separate entity within the Vekoma group and since 2018, Dutch Wheels has continued as an independent company. Today, giant wheels are considered a stand-alone attraction and the company has recognised this trend and developed a portfolio of products to suite a wide range of specific business opportunities.
TOCA Social officially opened its doors back in August, welcoming its first visitors to experience the brand new 30,000sq ft venue. With a variety of interactive football-based games on 17 interactive playing spaces, accompanied by a world-class food and drinks menu, TOCA Social is a vibrant destination bringing the physical and digital worlds together in a way never seen before. Featuring a trophy wall with an interactive leader board, three bars, and a Willy Wonka inspired dessert room coming soon, all inspired by Gensler design, TOCA Social at The O2 takes immersive experiences to a new level.
London Resort Company Holdings (LRCH) is proposing to develop a world-class, sustainable, next generation entertainment resort known as the ‘London Resort’, on the banks of the River Thames. The new entertainment site in London is set to open its doors in 2024 and change the face of the UK capital. The London Resort will be principally based on the Swanscombe Peninsula in North Kent, set over approximately 465ha including a new dedicated access road to the A2 and easy access from Ebbsfleet International station. Sustainability is at the core of LRCH’s vision. They are exploring new and innovative ways of integrating sustainable and low-carbon principles into every area of design and operation of the London Resort.
Pushing the boundaries of adventure and reality, Frontgrid is at the heart of a changing world where new technologies are emerging at record pace. They believe that success starts with people and their skilled team have a range of backgrounds – all with a wealth of hands-on experience in technology, software development, media content development, project management and delivery. Frontgrid provides all the services you need to deliver an exceptional experience which meets your business goals – be that a world-first attraction, bespoke software application or fully integrated online learning platform. Based in North Wales, UK, they are proud of our track record of helping global brands achieve their goals.
Electric Gamebox offers an immersive group gaming experience and gives guests the opportunity to mix up their socialising with something a little different. Visitors are invited to step into the Gamebox and enter a fully-private, interactive digital room featuring projection mapping, touch screens, motion tracking and surround sound to enjoy a hyper-immersive 60 minute adventure. Whether you’re being graded by aliens, searching for rare martian minerals or saving the queen’s corgis, Electric Gamebox brings people together through shared play with a mission to reinvent how we play video games. The company currently offers four sites in the UK and two in the US with many more in the pipeline.
In 2012 Co-Founders, Steve Moore and Paul Barham were catching up in a Devon pub where a young crowd were going crazy over a game on the dartboard in the corner. This wasn’t like traditional darts, it was loud, fast and exciting – and they saw an opportunity. In the years since they have reinvented darts for the twenty-first century, developing a range of fast and exciting multi-player games, built to bring people together and designed to keep them unexpectedly hooked, insatiably entertained and full of joy. The concept is expanding across not only the UK with five sites so far, but also the US and Australia, so whether you are an expert darts sniper or a total beginner, everyone has a chance to win when they step up to one of their multiple throw lines.
Considered today the UK’s leading active entertainment brand – and it is changing the high street forever. They offer experience-led leisure in settings that department stores and retail giants once dominated. Fun is the word at Gravity, with thrilling multi-level e-karting, best-in-class trampoline parks, daunting high ropes and futuristic augmented reality bowling among the 30 activities now offered for franchisees. Gravity works with the industry’s most innovative designers to give each site its own identity – bringing New York’s buzz or Tokyo’s energy to the local high street. Their brand appeals to families with a broad demographic that includes adult leisure, families with young children, teenagers and adult fitness and looks set to continue its growth across the UK.