The move comes as the American fashion label intends to expand their presence in China.
Tmall, one of the leading e-commerce platforms in China launched The Luxury Pavilion in 2017. The platform was created to be more conducive to luxury shopping from both the consumer and brand perspective. The new store features a wide assortment of products, including the brands ready-to-wear lines, accessories, handbags and footwear.
“Tmall Luxury Pavilion provides us with an opportunity to connect with smart, digitally savvy luxury consumers while also providing valuable insights and tools to strategically expand the Marc Jacobs business in China.” commented Eric Marechalle, Chief Executive Officer of Marc Jacobs.
Mike Hu, Alibaba Group Vice President and Head of Tmall Luxury, Fashion and FMCG commented: “Marc Jacobs is one of the most iconic American brands, and we are very pleased to have their digital flagship store join Tmall Luxury Pavilion.”
Since the brands launch nearly 200 brands have opened flagship stores on Tmall Luxury Pavilion including Cartier, Burberry, Valentino, Golden Goose, MCM, Maserati, Qeelin, Kenzo, Tag Heuer and Zenith.
