The German fashion chain wants to accelerate its development with the launch of new e-commerce platforms in 18 new markets.
The new e-commerce stores will open in the coming days in the US, UK and a number of other European countries including Greece, Portugal and Norway. The move showcases the brands strong commitment to its internationalisation and currently the German-Swedish network is represented in 23 countries and pursues the goal of €1bn in sales. The brand said: “We have not set a deadline for achieving this goal, but we are on the right path.”
Maximilian Böck, Chief Executive Officer of Marc O’Polo commented: “Accelerating our internationalisation is a crucial step. Marc O’Polo is certainly very well positioned in Germany, Austria and Switzerland, but we can only generate growth in international markets.”
During the year ended May 131, Marc O’Polo’s turnover increased 2.4 per cent reaching €440M. For the current year, the management is targeting revenues in excess of €550M.
