The new studio is located in Munich’s Pasing Aracden and replaces the brands existing store concept from 2011.
The opening comes following a trial which was opened at Breuninger in Stuttgart at the end of last year. According to the Scandinavian-inspired brand, this opening is an important step in advancing Marc O’Polo’s strategic development and to underline its positioning as a contemporary casual lifestyle brand in the premium segment.
The interior design was completed by brand and retail consultants, Fitch and the retail concept was implemented by shop fitting expert, Knoblauch. To underline a theme of modernity, the store features a number of black elements including racks, monitor frames, lights, chairs and the hospitality table.
According to the brand, the store’s focus is on the values of simplicity, nature, innovation, timelessness and a typical Scandinavian design. Light, high-quality woods are utilised to create a warm and welcoming atmosphere.
