The company will open four locations in the greater Boise area, with the first two locations slated to open in Caldwell and Kuna in June.
Shortly after the two openings, a third location will open in Meridian by the end of summer. Site selection is currently underway for the fourth location. The four new stores will join one existing location in Idaho. The chain says it envisions up to 12 locations in the state. Marco’s is on pace for continued growth, with more than 100 stores in various stages of development and more than 170 franchising agreements signed.
Marco’s says its 2024 development strategy will focus on multi-unit growth as leadership prioritises franchisee relations and operational support with nearly half of its current franchise network being made up of multi-unit operators. Other key growth areas of opportunity lie in capitalising on franchise growth in the non-traditional sector alongside international expansion.
“We are always intentional with each development decision,” said Gerardo Flores, Chief Development Officer of Marco’s Franchising, LLC. “In conducting a thorough market analysis, we’ve identified Boise to be a fast-growing city with strong demographics and an impressive labour market. We believe the corporate stores will find success in a market we have determined is primed for growth, especially when those stores will be combined with Marco’s commitment to the highest quality products and forward-thinking innovations.”
