M&S has launched 46 flagships websites in new markets, instantly expanding its online reach to over 100 countries and enabling millions more customers to purchase M&S products.
The international website expansion is the next stage in M&S’ commitment to drive international growth through online channels. The launch of 46 new international flagship websites, which offer customers in these markets a broad range of M&S’ everyday style & value Clothing & Home products, gives M&S immediate and cost effective access to new online markets.
The expansion has been achieved using a low cost approach which combines an adaptable website platform specifically designed for its international business and customers, with orders from these websites fulfilled through M&S’ established distribution network. This means that ongoing costs mirror customer demand, and by having an adaptable website platform M&S can further increase the localisation of its offer quickly and efficiently in response.
Paul Friston, International Director, commented: “Our international business has seen strong online growth since the start of the pandemic as increasing numbers of customers choose to shop through our range of flagship websites. Under our Never the Same Again programme we’re focused on turbocharging our online business both in the UK and internationally, and as part of this we see a real opportunity in extending the number of countries where we run an online channel further.”
