The brand is launching its latest product range for its popular activewear range – Goodmove, supported by a new customer campaign.
First launched at the beginning of 2020 and expanded into mens and kids at the beginning of 2021, the brand continues to go from strength to strength as activewear has cemented itself as part of customers’ everyday wardrobe during the pandemic.
This summer M&S will continue to build brand awareness and hero Goodmove with a marketing campaign that showcases the range’s innovation-led products, highlighting their style, quality, value, reliability and sustainability. The campaign will run across all customer channels – from digital media to customer emails. With social an important channel for activewear inspiration, there will be a big focus on this aspect of the campaign.
Jill Stanton, M&S’s Womenswear Director said: “The growth of Goodmove has been phenomenal. Driven by a fantastic team and tapping into how customers have been living & working, it’s really gone from strength to strength. This summer we’re really focused on sharing with customers the great everyday style & value the range offers. With the offer now available in every store, and the choice of free next day delivery or click & collect, it’s now even more convenient for customer to shop Goodmove.”
