CPG giant Mars Inc. will test the delivery of its ice cream products to consumers via automated mobile stores.
In the pilot, Mars will deliver ice cream using the Conjure fleet of robotic mobile stores. Customers will be able to order Mars brand ice cream goods from their smartphones with a single tap, using the proprietary Conjure mobile app.
Within as little as two minutes, the automated shop will arrive. Customers can then use Conjure’s checkout-free system to select their Mars ice cream products and walk away. The partnership will initially launch in the Hollywood section of Los Angeles in spring 2023, with plans to expand to more locations later in the year. At the onset, shoppers will be able to purchase several M&Ms, Snickers and Twix products.
“We are thrilled to partner with Mars to expand our offering to consumers through our on-demand mobile ice cream stores,” said Ali Ahmed, Co-Founder & CEO of Conjure. “Mars’ ice cream brands are the perfect addition to our platform, and we believe this partnership will be a game-changer in the ice cream industry.”
