Involve Asia, a MarTech platform for partnership marketing in Southeast Asia has expanded to Vietnam, marking its growing footprint in the region.
With over 500 paying clients and 400,000 marketing partners registered, Involve has processed over US$1.4bn have been processed through Involve Asia since its launch, with strong business performance spurred on by an increase in digitalisation and mobile penetration in Southeast Asia amongst consumers.
According to the e-Conomy SEA 2021 report by Google, Temasek and Bain, the e-commerce market in Vietnam is estimated to increase by 32 per cent within five years to reach US$39bn in 2025. In addition, 78.7 per cent of internet users have made an online purchase in 2021 based on a study conducted by We Are Social. The accelerated pace of e-commerce adoption has pushed merchants in Vietnam to go digital in order to reach their customers, fuelling a 23 per cent increase in digital ad spending in 2021 from the previous year, and is projected to grow 14 per cent to US$934M in 2022.
“Vietnam is an important market for Involve Asia as it is one of the fastest growing economies in Southeast Asia with a vibrant and technologically savvy population. With an e-commerce market in the country that is accelerating rapidly and high social media usage, it presents a ripe opportunity for us to enter the market to help brands in the country reach their customers through our proprietary MarTech solution in a cost-efficient manner, and ultimately scale their business through partnerships with influencers, apps and affiliate sites,” shared Jimmy How, CEO and Founder of Involve Asia.
