Dubbed WinLife, the listed Vietnamese retail and FMCG giant has introduced what it terms a “one-stop shop ecosystem”, opening 27 Win stores across Hanoi and Ho Chi Minh City.
The company has announced it plans to roll out 100 Win stores in the country by the end of the year. This concept store will offer daily-use services and products, integrating its convenience store format WinMart+, financial services from Techcombank, its own pharmacy Dr. Win, café kiosk Phuc Long and telecommunication services provider Reddi.
According to Masan, WinLife’s concept store design was inspired by Western European architectural style, with French architects Malherbe assisting, a company that previously worked with Huawei and Dior, among others.
