The European family entertainment centre will open at Potsdamer Platz in 2022, and is a part of the re-launch of Potsdamer Platz as the leading lifestyle and entertainment destination in Berlin.
The 4,000sq m centre will bring Mattel’s iconic brands to life through themed zones for Barbie, Hot Wheels and Mega Bloks. The centre will combine physical and digital play experiences as well as offering educational programmes, events and experiential retail: Join Barbie in a world where You Can Be Anything, strap in for a challenge with Hot Wheels and use your imagination when building amazing creations with Mega Bloks. The site will be developed by iP2Development B.V. and operated by Planet Leisure Germany GmbH.
The Mattel-branded family entertainment centre reflects Brookfield’s vision in re-launching Potsdamer Platz as Berlin’s premier lifestyle, food and entertainment destination for all age groups.
Karl L. Wambach, Executive Vice President Europe at Brookfield Properties, comments: “We are very pleased to welcome Mattel to Potsdamer Platz in the near future. The opening of Mattel’s first family entertainment centre in Europe marks a major milestone in the redevelopment of Potsdamer Platz, alongside the opening of the Mercato Metropolitano community market.”
Jonathan Doughty, Global Head of Foodservice, Leisure and Placemaking at Shopping Centre operator ECE Maketplaces, says: “Shopping centres are increasingly turning into shopping, leisure and entertainment destinations where people can meet, make new experiences and spend their free time. This is why Brookfield and ECE are repositioning the Potsdamer Platz Arkaden to a shopping centre with international highstreet flair including various offerings such as sports, entertainment, and gastronomy.”