The new concept launching this summer tells the story of the brands founded and grown from the local area, raising awareness amongst local shoppers.
The OriginAube Label brings together seven major brands that are present within the McArthurGlen Troyes shopping outlet and who originate from the Aube, a region within the North East of France. These even brands include: Claudie Pierlot, Doré Doré, Lacoste, Le Coq Sportif, Maison Caffet, Olympia and Petit Bateau. Each of these seven stores is branded with an ‘OriginAubue’ sticker and a few lines that tell shoppers about their story.
Furthermore, the OriginAube pop-up store has also opened which brings together ten native brands, these include family fashion brand Alterego, male sportswear brand Rue Begand, La Chaussette De France, French Boy underwear, Malcuette lingerie, Champagne Charles Collin, Comptoir Des Confitures, Chanvria cosmetics and Si Sain Pastries. These ten brands have been gathered into a single space that occupies around 60sq m.
“The OriginAube pop-up store brings together a pool of young companies showing the same dynamism and the same energy. It was important for us to highlight the connection that exists within our regional economic fabric,” explains Fabio Schiavetti, Director of McArthurGlen Troyes.
