The Italian footwear and accessories brand intends to expand into a number of key European markets, including Norway, Finland, Sweden, Denmark, Australia and Germany.
Currently, the Melissa brand is available via 4,000 points of sale worldwide. These are made up of its own and multi-brand stores, 340 Clube Melissa stores in Brazil, 140 exclusive stores distributed abroad, three flagship locations in Sao Paulo, London and New York and five e-commerce sites, available in Brazil, Italy, Europe, the UK and the US.
The brand’s plans to expand are thanks to an investment in digital prior to the onset of the Coronavirus pandemic. This investment in the digital channel will continue, with the brand commenting: “In 2021, most of the investments will go to digital, in particular the renewal of e-commerce for Italy and Europe.”
In order to accommodate the extensive expansion plans, the Melissa headquarters, located in the Zona Tortona district of Milan will be renovated and expanded.
