The new store concept incorporates digital elements that are set to enhance the customer’s experience.
The retailer has unveiled their first new concept store through the recent renovation of their store at Portofino Shopping Center in Texas. The store features enhanced digital and interactive technology such as hands-free fitting and measurement.
Nelson Worldwide partnered with Men’s Warehouse to create the new concept store. Robyn Novak, Vice President National Retail Practice Leader, commented: “The new store experience provides a more omnichannel offering by elevating digital tools and services to connect in-store, online and beyond, leveraging enhanced service and selection, customisation and buy-online-pickup-in-store opportunities.”
The largest change between the new concept stores and the brands existing stores is the new format that takes a more lifestyle led approach, complimenting recent changes in the way men shop and subsequently dress. Novak continues:
“The focus of the new store experience was about enhancing the brand’s lifestyle and casual merchandising to complement their formal offer, taking him from day to night, work to dinner.”
