The American brand of sportswear, footwear and clothing Merrel continues with its expansion plan in Peru and has opened the doors to two new stores.
The brand is set up with its own stores in the Megaplaza shopping centres in Lima and Real Plaza in the city of Cajamarca.
With an extension of 75sq m in Megaplaza and 110sq m in Cajamarca, Merrell presents a renovation in the store format that has been applied since the opening of the first boutique on the street door in Cusco. This has much more lighting and spacious and comfortable fitting rooms so that brand users can enjoy the experience inside the store from the moment they enter.
“Continuing with our growth projections, as we had announced, we opened two new stores in the MegaPlaza shopping centre and the Real Plaza Cajamarca shopping centre and we are getting closer and closer to the goal of having 13 stores in Peru by the end of 2025, consolidating our position as a leading brand in the outdoor category of the Peruvian market,” reported Renzo Vega, Brand Manager of Merrell Peru and Bolivia.
