Sovereign Centros has announced that XTRAFIT, the experience and community-driven fitness operator, is to make its UK debut at Merry Hill next summer.
The German-born brand will occupy 40,000sq ft of the former Debenhams first floor, providing visitors with an expectation-defying athletic space, offering premium fitness at an accessible price point.
XTRAFIT Merry Hill will follow the operator’s core values of experience, innovation – always incorporating the latest evolutions of fitness – design and music, in order to provide its signature high-quality athletic space. Creating a first-rate experience, the expansive open-plan unit promises to be an industry-leading workout zone, for all fitness levels.
A huge range of courses will also be on offer, both for large and boutique-style classes, including strength, dance, yoga, boxing, HIIT and cycling, held in multiple state-of-the-art studios. Open 24 hours a day, XTRAFIT will also allow members access to wellness facilities including saunas, massage chairs, and luxury changing facilities.
Graeme Jones, Director of Asset Management at Sovereign Centros, commented: “The commitment of XTRAFIT as a UK debut is evidence of Merry Hill’s appeal and the destination’s leasing momentum brought about by our determination to deliver a unique and compelling experience for our visitors. Fitness is an important facet of a well-rounded and future-proofed retail and leisure offer, one that keeps customers coming back, so we are thrilled to be welcoming XTRAFIT next year. When we were appointed to asset manage Merry Hill, a key priority was to find a solution for the former Debenhams unit and the signing of XTRAFIT to occupy an expansive portion of the first-floor space is a significant first step in fulfilling this.”
