France’s Messika has announced a new partnership with Bluebell Group, a prominent luxury brand operator in Asia, which sees the luxury jeweller opening its first boutique in South Korea.
Located on the second floor of Seoul’s Lotte Avenuel World Tower, the 66sq m store’s design reflects the Parisian brand’s minimalist elegance and opulence, featuring black and gold accents that underscore a modern and timeless luxury aesthetic.
Inside, shoppers will find Messika’s iconic ‘Move’ collection. First launched in 2007, the line is known for its concept of bezel-set diamonds, which slide on an ingenious system of rails. This notion of moving diamonds has become the signature design of the maison, giving birth to some of its best-selling collections such as ‘Move’ ‘Classique’, ‘Move Uno’ and ‘Move Link’.
“I’m very excited to open our first domestic boutique in Korea with our partner Bluebell, this is another milestone for Messika in Asia. Korea is a country with exquisite culture and very dynamic fashion trends, which is a strong DNA of the maison,” said Valérie Messika, who founded the namesake jewellery brand in 2005.
