The London-based womenswear brand is set to open a new store at the Metrocentre next month.
The brand has taken over a former JD Sports unit in upper Red Mall and the store will be home to the brands Blue Vanilla and Pink Vanilla labels. Blue Vanilla offers customers options for a number of different occasions from every day looks to glam dresses, Pink Vanilla on the other hand targets a younger audience aged 14 to 24 with fashionable pieces inspired by street style, social media and pop culture.
Michelle Burns, Head of Retail Stores at Vanilla, said: “We have been very selective when searching for the ideal location to launch our next Vanilla Flagship store, and Metrocentre, with its impressive array of retail names and strong experiential offering, is the perfect destination for us.”
Ben Cox of Sovereign Centros added: “We’re proud to be kickstarting the year with the Vanilla store opening and look forward to a successful launch for the brand. The introduction of Vanilla gives our shoppers further choice on womenswear and is likely to be popular amongst Metrocentre shoppers.”
