The Mexican sports chain Charly seals one of the greatest achievements in its history by landing in the United States with its first store in the state of California, a fact that also represents its debut in the international physical channel.
The establishment is located in Plaza La Alameda, on Florence Avenue at 90255. Inside, the store displays a complete selection of male, female and children’s footwear, clothing and accessories.
“Today is a great day for Grupo Charly, a day that will change the history of the brand by opening our first Charly store outside of Mexico. This moment fills all of us in the organization with pride because we have made a dream come true and we have given a big step in the brand’s global positioning strategy”, shared Fernando Licerio Ávila, retail director of Grupo Charly.
With more than 70 years of history, Grupo Charly began its career focused on children’s footwear under the name of “Campanita”. In 1977 it officially takes the name of Charly and makes a change in its production and marketing, now opting for sports shoes.
In July 2021 Charly consolidated a historic milestone for his business by opening the doors of his 100th store nationwide. The establishment, which also included a new design concept, was installed in León, inside the Altacia shopping mall.
