Michael Hill, the Oceanian jewellery brand is continuing its e-commerce expansion following positive benefits and feedback from consumers thus far.
Due to the ongoing effects of the global pandemic, many retail brands have shifted their focus into new opportunities such as e-commerce and Omni channel experiences to assist in strengthening their businesses. One such retailer is Michael Hill, which has seen a hugely positive reaction to their new e-commerce site which launched in FY20 and is continuing into FY21.
Features such as its virtual try-on platform and other digital offerings have proved to be a hit with its customers. These offers will continue to be available for visitors of the brand and they hope to implement a number of other digital initiatives such as ‘click and collect/reserve’ and ‘ship from store’.
