Microsoft announced last week a new approach to retail. The new approach will see the closure of all but four of Microsoft’s retail outposts across the world. The stores that will remain open will be New York, London, Sydney and Redmond, however they will become ‘Microsoft Experience Centers’ and offer no sale or product.
The shift to digital service over brick and mortar was something that Microsoft was looking to implement by 2021. However Covid-19 made the technology giant fast track the change.
“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location. We deliberately built teams with unique backgrounds and skills that could serve customers from anywhere. The evolution of our workforce ensured we could continue to serve customers of all sizes when they needed us most, working remotely these last months.” – Microsoft Corporate Vice President David Porter in a statement.
