New properties in Tianjin and Kunming contribute to the nationwide expansion of Microtel, as Wyndham makes 14th brand available for development in China.
Wyndham Hotels & Resorts, the world’s largest hotel franchising company and leading provider of hotel management services with approximately 9,000 hotels across nearly 95 countries, continues to expand its portfolio in China with 20 new Microtel by Wyndham hotels by the end of 2022, located in key cities and emerging destinations across the country.
Designed to provide travellers with modern conveniences, Microtel by Wyndham made its debut in China in late 2019 as a midscale brand. The brand has since grown to a collection of six hotels, including locations in Hangzhou, Hefei, Guiyang, Kunming, Lijiang and Tianjin.
The most recent additions to this nationwide portfolio were Microtel by Wyndham Tianjin and Microtel by Wyndham Kunming City Center, which made its debut last month. Looking ahead, the brand will further extend its presence with new openings in destinations including Huangshan, Changsha, Qingdao, Fuzhou and more.
The owner of Microtel by Wyndham Tianjin, Mr. Lin Chen said: “The team at Wyndham had a deep understanding of my business needs from day one. We have received tremendous support and guidance from the team since our pre-opening, covering everything from branding to staff training. The Microtel by Wyndham brand is known for its high quality and strong identity, while the individuality of our hotel is never compromised. What we value about Wyndham, in addition to their extensive scale and distribution is the innovative ideas behind their new brands like Microtel by Wyndham. We are extremely proud of our hotel and we look forward to continuing our strong relationship with Wyndham Hotels & Resorts.”