Domestic appliances retailer Miele has opened the Miele Experience Centre, extending its experience concept’s national development.
The 400sq m store in Chatswood, Sydney’s North busy shopping hub, features the brand’s appliances and technologies. It follows the debut of the Bondi store earlier this year.
Visitors are greeted by two giant 75-inch screens and a Smart Home Display, which aims to introduce the brand’s latest appliance technology throughout the KMDA, Oven, Dish and Laundry categories, as well as the induction and steam cooking ranges.
“This retail store is a special one, not just because of the offerings, but because it has been designed with WMK Architects, who designed our incredible Miele HQ in Hawthorn,” said Ben Curmi, Leader of Direct-to-Consumer Business at the appliance company.
