The chain, which specialises in the distribution of Korean cosmetics, has raised the blinds of its first flagship store in the city where it was born, Barcelona.
It has opened the doors of a flagship store on Balmes street in the Catalan capital: a 400sq m establishment in which it has invested 700,000 euros that it plans to pay off in a year.
With this inauguration, Miin Cosmetics
reaches 14 stores and takes a step forward in its retail expansion strategy, as
it plans to reach 25 stores this year. Currently, the bulk of its network
(nine spaces) is concentrated in Spain, although it also has stores in cities
such as Paris, Munich or Milan.
The store, which employs 15 people, sells more than 40 Korean cosmetics brands,
as well as its two own brands, Ondo Beauty 36.5 and Meisani. In addition,
it offers beauty treatments made exclusively with products of Korean origin.
“The opening of this flagship reaffirms our commitment to bring the best Korean beauty products to Spain and test a new line of business based on offering high-quality personal care experiences for our customers,” says Lilin Yang, Co-Founder and CEO of the company.
