The Italian children’s fashion group Miniconf strengthens its iDO brand in Spain with the opening of a store in Santa Cruz de Tenerife. Located at number 54 Castillo Street, it has 55sq m of commercial space.
The establishment, which opened its doors to the public last July, distributes the brand’s collections for boys and girls from 0 to 16 years old and also incorporates a corner of the Superga firm.
iDO, which launched two outlet stores in Madrid and Barcelona in 2019, has its only single-brand establishment in Spain in this space in Santa Cruz de Tenerife, a market in which it is also distributed through 200 multi-brand points of sale.
The firm is part of the Miniconf group together with Sarabanda, Minibanda and Dodipetto. The conglomerate has been operating with the subsidiary Miniconf Ibérica since 2009, which is based in Barcelona and, since 2019, is led by Marc Gili Subirós, who acts as country manager.
