The Asian chain is advancing with its projection of reaching 100 stores in the country in 2024 and has opened the doors of a new store in the Paseo Real Business Center in the town of Usaquén in Bogotá.
With this new opening, Miniso reaches 84 stores in Colombia and will close this month with one more opening, to move towards the goal of 100 stores in the country by the end of the year.
Colombia is the third-most important market for Miniso in the world, as confirmed at the chain’s global convention, which took place this month in the city of Guangzhou, China, in the presence of all the brand’s global leaders. The brand has a portfolio of nearly 500 SKUs or active references, among the categories of fashion, beauty, home, decoration, stationery, fun, sports and children’s, to name a few.
