The chain is settling in the city of Armenia, with a store in the Portal del Quindio shopping centre, while it has also opened the doors of its first store in the city of Palmira, near Cali.
In addition to these two openings, Miniso has recently opened two new stores in Bogotá, two in Medellín, one in Cartagena and one in Cali, for a total of six new stores in four months. Additionally, Cali, Medellín and Bucaramanga are preparing to continue increasing the number of Miniso stores in the second half of this year.
“In 2024, Miniso is not only looking to open new stores, but is also working on remodelling them to offer the best experience to our MinisoLovers. These new designs boost sales and encourage growth. In this way, both expansion and renovation strategies are aligned with the company’s objective for this year,” reported Silvia Martínez, Marketing & Customer Experience Manager.
“At Miniso we have been characterised by having a design with pure lines and a permanent link to neuromarketing and neuro interior design, with oriental techniques based on brain stimulation that prepares the consumer to stay in our stores to feel a warm and familiar environment. The use of minimal colours in the environment allows the focus and prominence of the products we offer to customers, generating a relaxing environment, conducive to impulse sales,” he concluded.
