The retail brand, which has recently opened a new store in Bogotá, now has more than 70 own stores in the country.
The new store is located at street level in one of the most sought-after commercial areas in the North of Colombia. Boasting an area of 253sq m, the new store has been under construction since the beginning of this year and houses the brand’s entire product portfolio.
Alongside this opening, Miniso is set to launch its second store in the city of Pereira this year, for which it is currently seeking staff. The brand continues to strengthen its digital positioning across the globe and explore options for new store openings.
Despite the global pandemic, and its lasting impacts on the retail landscape, Miniso opened more than seven stores in Colombia.
