The Miniso chain, of Asian origin that specialises in textiles and household items continues its expansion in Spain, and just a few weeks after its last opening in Barcelona it will open its first space in Zaragoza this Friday.
The firm has chosen premises with a surface
area of 320sq m, located at number 29 Calle Alfonso I, to set up its first
establishment in the Aragonese capital. In this space, Miniso also
presents a new store concept, which is committed to interaction with customers
through photographable spaces.
With a commercial network of more than 40 stores, Miniso plans to reach 50
stores this year, according to recent reports. This one in
Zaragoza will be joined in the next few days by another one in Palma, in the
Fan Mallorca Shopping mall.
Its plans for the medium-long term include reaching 200 points of sale in Spain and, for the time being, it is concentrating its distribution on the retail channel, since it does not have online sales in the country.
The chain opened its first store in Spain at the end of 2018, in the La Gavia shopping centre (Madrid). Its offer, inspired by Japanese design, includes textiles, decoration, accessories and various fashion, beauty and technology products.
